City Management of Öhringen  

Background:

The City Management of Öhringen is committed to implementing a sustainable urban development model, which connects previous designs, measures and efforts of the town of Öhringen and aims at permanently securing the economic future of the area and developing both location and town.

As the controlling unit, the City Management is the umbrella organization for urban areas of responsibility such as city marketing, civic activism, the “Öhringer Agenda 21”, location marketing, culture, tourism, and the promotion of trade and industry.

Uniting these areas is meant to secure the existing potential of the Öhringen location with regards to building stock, structures, a sectoral mix, functions, attractiveness, performance, flair, image, quality of living, and to further develop them in a growing atmosphere of competition... for all citizens and city developers.

Existing guidelines, goals and to date partially unconnected development designs are gradually being linked and updated. In the light of lasting and sustainable city development, they are implemented by means of appropriate measures and projects.

The City Management of Öhringen integrates classic elements of city marketing and city advertisement into an extensive and interdisciplinary concept for sustainable city development.

General aims (selection by keywords):

Sustainable city development / location reinforcement / reinforcement of urban functions / increased attractiveness and purchasing power retention  / image building in the region / close coordination of goals and measures between existing governing bodies / active involvement of the interested public in long-lasting effective structures(Öhringer Agenda 21)and involvement structures (Öhringer Agenda 21, AK Handelsstandort, …)

•    Developing visions, models and sustainable development concepts for the city
•    Developing ideas and incentives to reinforce location development
•    Identifying and utilizing similarities between participants in varied fields such as economy, administration, facilities, groups and other players
•    Improving coordination of existing and highly diverse approaches and designing them more effectively
•    Providing, processing and conveying information about activities and decisions in a goal-oriented way
•    Offering advice and decision making assistance as well as guidance for administrative bodies, local businesses and decision making committees
•    Reaching a consensus with local players on conflicts or divers points of opinion
•    Contributing to the implementation of specific projects and activities for sustainable city development and location reinforcement
•    Ongoing control and improvement of individual activities

The City Management of Öhringen covers the entire location of Öhringen and is designed to include parts of the city and urban districts in the medium and long term.

Spatial priorities are the inner city and the area around the shopping centre “Ö-Center” near the motorway exit as well as the area around “OBI/Aldi”, direction Pfedelbach.